Free online self-assessment
See your company the way a buyer will.
Twelve questions on the factors buyers price when they value a software company: six they pay a premium for, six they discount. Approximately four minutes to complete.
- A seller's readiness score out of 100 and a rating, from Not yet ready to sell to Well prepared.
- How a buyer is likely to read your company today: what they are likely to pay for, question and price against you.
- A personalized PDF guide for your company, emailed within 24 to 48 hours, with the steps to close each gap in priority order.
What it measures
Twelve factors buyers weigh. Six add value. Six take it away.
The factors buyers weigh when they price a software company. One question per factor, each answered against the benchmark buyers use.
- Revenue that staysDriver · Quantitative
What share of last year's recurring revenue did you keep from existing customers, before any upsell?
- Balanced, profitable growthDriver · Quantitative
For the last 12 months, add your ARR growth rate to your EBITDA margin. What do you get?
- Operating leverageDriver · Quantitative
What is your gross margin after the direct cost to deliver?
- Contracted recurring revenueDriver · Qualitative
Where does most of your revenue come from?
- A product customers can't rip outDriver · Qualitative
If your product switched off tomorrow, what would your customers do?
- A clear position where you playDriver · Qualitative
When you win or lose a deal, how well do you know why?
- Customer concentrationDestroyer · Quantitative
What share of your revenue comes from your top 10 customers?
- Services-heavy revenue mixDestroyer · Quantitative
Over the last two years, what has services and one-time revenue done as a share of your total revenue?
- Bloated cost baseDestroyer · Quantitative
What is your total revenue divided by your full-time employees, counting full-time contractors?
- Founder dependencyDestroyer · Qualitative
If you stepped away for 90 days, what would happen?
- Strong numbers, wrong directionDestroyer · Qualitative
Over the last two years, how have your retention, growth and margin moved?
- Numbers you can't defendDestroyer · Qualitative
If a buyer asked you to rebuild every metric from source data, how would it go?
How it works
Three steps. Four minutes.
Answer twelve questions
Pick the answer closest to where things stand today. If you don't track a number, say so. A buyer will notice either way.
Read your score
See your rating when you finish, then your full score and the buyer's read once you add your details.
Get your guide
Within 24 to 48 hours, your PDF arrives with every gap in priority order, where you are against what earns a premium, and the steps to close it.
Sell-side advisory
A score shows the gaps. A plan closes them.
Book a 30-minute exploratory call. I will walk through where your company stands today, based on its current numbers, and what to fix first before you go to market.